Entrepreneurial Management
(Business Plan)

Product Description
Key Differentiation Features and Benefits
Customer Profile
Statement of the Problem
Statement of Objectives
Methods of Data Collection







BSBA IV-A
Brudo, Maribeth
Bustalina, Rochelyn
Cabrera, Jergen
Camato, Mark
Carranza, Shirley
Tabon, Janin
Llego, Raquel
Submitted to:
Ms. Georgia Guerrero
center58039000 Product Description

Vegan Macaroons
Vegetable Macaroons is a pastry or dessert that is made of vegetables, flour, sugar, milk, eggs and butter. This chewy cookie like mini cup cake is healthy and delicious. This Vegan Macaroons is crunchy on the outside and chewy in the inside.
A sure hit for kids and those pretending to be one, this awesome sweetness will surely put some smile on everyone's faces.



Product Differentiation Features and Benefits
Traditionally, macaroons are made of coconut, but this Vegan Macaroons contains vegetables like carrots , malunggay and potato . The traditional macaroons normally serve as a dessert only, but this Vegan Macaroons can be part of a breakfast and it can also be serve as snack.

Can be serve as a breakfast, snacks and treats.
Bite Size with full pack ingredients
It gives energy and rich in nutrients
Guilt free feeling while enjoying a piece of dessert without compromising the health.






Customer Profile:
Vegan Maca roons target s individuals of both gender between 10 to 60 years of age ; kids, teenagers, students, office workers and adults located or residing around Metro Manila . It also targets individuals who has an average household income of Php180,000 per year or Php15,000 per month.
Vegan Macaroons also aims people who loves vegetables, health conscious, and wants a healthy body and lifestyle .

Statement of the Problem

The negative impact of eating too much sweets for dessert.
The disliking of eating vegetable because of its taste and appearance.
Which factors do you consider most to purchase this new product?
Price
Taste
Physical Appearance

Statement of Objective

To be able to offer a healthy and nutritious dessert to the potential customers.
To b e able to encourage consumers to eat vegetables.
To be able to lessen the problem of eating vegetables.














IV. Methods of Data Collection
Survey Questionnaire center17622600

Concordia College
Bachelor of Science in Business Administration
Major in Marketing Management
SY 2017-2018

Name of respondents (Optional) : Gender:
Age: Occupation:

Please put a check that best describes your answer.
Are you interested to try new food?

267081010287000 12481898732600 345086610223500 19401189643700
Strongly Agree Agree Strongly Disagree Disagree


Do you think this product is good for dessert?

12481897937500 26871829491900 19717309588500 345086610223500
Strongly Agree Agree Strongly Disagree Disagree


Do you think this product will fit to your appetite?

351323412363200 275601010541000 19392909906000 12636238484100
Strongly Agree Agree Strongly Disagree Disagree


Do you think Vegan Macaroons is good for vegetarian and health conscious people?
3513234123632002756010105410001939290990600012636238484100
Strongly Agree Agree Strongly Disagree Disagree

Do you think this product can be a substitute for vegetable?
351323412363200 275601010541000 19392909906000 12636238484100
Strongly Agree Agree Strongly Disagree Disagree